Friday, August 14, 2015

Norfolk Animal Care Center and The Tide Team Up

You may have seen the brightly decorated light train traveling along the tracks in Norfolk. It’s the one wrapped with animals up for adoption from Norfolk Animal Care Center (NACC) and it hit the tracks on June 1, 2015.

The Tide is Virginia’s first light rail system, and the 91 foot long train car is wrapped in vinyl, allowing NACC’s pets to really stand out and have their message seen until autumn.

Kimberly Lovett, Advertising Coordinator for Hampton Roads Transit (HRT), said, "We customarily do about a six month run. Leaving the vinyl wrap on too long increases the likelihood of paint damage to the train during the removal process." The advertising agreement between HRT and NACC is for a two-month period.

NACC provides care to animals that are abandoned, lost, abused or neglected, and those turned in by people who are no longer able to care for their pet. Animals are never turned away, regardless of species, age, health or temperament.

All dogs, cats and rabbits adopted from NACC are spayed or neutered, micro chipped and vaccinated before leaving. NACC cares for 6,000 animals each year, including small pets such as mice, rabbits, guinea pigs, reptiles and birds. Its primary goal is to find forever homes for these animals.

“The goal of the Friends of NACC was to deliver the message of adoption, spay and neuter, and general awareness of NACC in a large impactful way. [It’s] something never seen here in Hampton Roads,” Missy Abrams L'Hoste, Chairperson for the Marketing Committee for the Friends NACC, said of the partnership. “The Tide allowed us to create a larger than life image of our NACC alumni.”

The wrap of the train was sponsored by Friends of NACC, PETA, Team L'Hoste Real Estate, Atlantic Bay Mortgage, Pet Care Veterinary Hospital, and Bayside Kennels, as well as private donors, to support NACC's goal.

Daphna Nachminovitch, Senior Vice President of PETA's Cruelty Investigations, said their production department came up with the train's design, for NACC, for free, as well as sponsoring the wrap.

"It's about the message, not the organization," Nachminovitch said. "We consider NACC and the Friends as partners in animal homelessness. We need to help support our local shelters."

Abrams L’Hoste said, “The Marketing Committee of Friends of NACC has been working on a Community Outreach Campaign for the last several years. The goal is to raise awareness of the Norfolk Animal Care and Adoption Center, and how all of us can help the shelter and the animals. Through adoptions, volunteering, fostering, donations, we are able to help support the needs of the shelter.”

On an unexpected upside, Abrams L’Hoste said many of the animals featured on the train have already been adopted.

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